Potomac Insurance Exchange launched its new logo and brand details, revealing the company's marketing aims and goals.

Designed by Morgan CS, the logo was customized for Potomac to position the company in the regional marketplace as a leader in insurance sales and service. The new logo features patriotic-themed colors and stars, playing off its location near and service to the nation's capital, as well as a silhouette of a river -- a nod to the Potomac river for which the company was named.  The logo will be featured on all of the company's marketing materials, including its business cards and website.

 Morgan CS is a leader in creating communications that produce profound connections.